Earth 3.0
Building a better future for ourselves and the rest of the planet is possible, but it will involve action—sometimes drastic action—at every level of society, from elected officials and CEOs to individual consumers. Decisions will need to be informed by knowledge of the relevant underlying science and the available technologies. The right solutions will address both environmental problems and concerns about economic development rather than sacrificing one for the sake of the other. Scientific American Earth3.0 magazine is a tool for promoting the awareness and discussions that can encourage progress.
Project: Art director for four issues of this new sustainability magazine. Pre-launch Branding; design and layout all sections; commission and art direct infographics, illustrations and cover; manage photographers and photo editors.
Client: Scientific American (EIC: John Rennie; Magazine Editor: Mark Fischetti)